What is social media ?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

1. To start, Wikipedia, the social media go-to reference created by the public in the form of thousands of contributors, defines Social media as “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” 
2. Social media is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. Lisa Buyer – The Buyer Group
3. Social media is digital content and interaction that is created by and between people. Sam Decker – Mass Relevance  
4. Social media is communication channels or tools used to store, aggregate, share, discuss or deliver information within online communities. The focus is on interaction and relationships, not the almighty dollar. Angie Schottmuller
5. Social media is the tools, services, and communication facilitating connection between peers with common interests. Chris Garrett  

Regardless of how you define social media, one thing’s for certain, it will continue to evolve and its use will expand. In the process it will become more integrated into both our business and personal lives.and social media marketing is era of today so that every brand and company are trying to adopt it and put it in their marketing tools.

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