Facebook buys WhatsApp: Mark Zuckerberg explains why

Facebook founder Mark Zuckerberg has released a statement explaining why his company has paid $19bn for mesaging service WhatsApp. Here is the release in full.

I’m excited to announce that we’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook.

Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.

WhatsApp is a simple, fast and reliable mobile messaging service that is used by over 450m people on every major mobile platform. More than 1m people sign up for WhatsApp every day and it is on its way to connecting 1bn people. More and more people rely on WhatsApp to communicate with all of their contacts every day.

WhatsApp will continue to operate independently within Facebook. The product roadmap will remain unchanged and the team is going to stay in Mountain View. Over the next few years, we're going to work hard to help WhatsApp grow and connect the whole world. We also expect that WhatsApp will add to our efforts forInternet.org, our partnership to make basic internet services affordable for everyone.

WhatsApp will complement our existing chat and messaging services to provide new tools for our community. Facebook Messenger is widely used for chatting with your Facebook friends, and WhatsApp for communicating with all of your contacts and small groups of people. Since WhatsApp and Messenger serve such different and important uses, we will continue investing in both and making them each great products for everyone.

WhatsApp had every option in the world, so I’m thrilled that they chose to work with us. I’m looking forward to what Facebook and WhatsApp can do together, and to developing great new mobile services that give people even more options for connecting.

I've also known Jan [Koum, WhatsApp founder and chief executive] for a long time, and I know that we both share the vision of making the world more open and connected. I'm particularly happy that Jan has agreed to join the Facebook board and partner with me to shape Facebook's future as well as WhatsApp's.

Jan and the WhatsApp team have done some amazing work to connect almost half a billion people. I can’t wait for them to join Facebook and help us connect the rest of the world.

What is social media ?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

1. To start, Wikipedia, the social media go-to reference created by the public in the form of thousands of contributors, defines Social media as “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” 
2. Social media is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. Lisa Buyer – The Buyer Group
3. Social media is digital content and interaction that is created by and between people. Sam Decker – Mass Relevance  
4. Social media is communication channels or tools used to store, aggregate, share, discuss or deliver information within online communities. The focus is on interaction and relationships, not the almighty dollar. Angie Schottmuller
5. Social media is the tools, services, and communication facilitating connection between peers with common interests. Chris Garrett  

Regardless of how you define social media, one thing’s for certain, it will continue to evolve and its use will expand. In the process it will become more integrated into both our business and personal lives.and social media marketing is era of today so that every brand and company are trying to adopt it and put it in their marketing tools.

GlobElectra 
Hardik kadia

What is social media marketing?

Social media is not place to have fun and enjoyment. It has make new horizon and dimension to world. All due to grate technology development and enhancement of Tabloid, Smart phone,laptops, palm tops, PC and all.

 

WHAT IS SOCIAL MEDIA MARKETING ?

"Social Media Marketing." SMM refers to marketing done through social media or Social networking websites.While most companies and organizations have their own websites, it can be difficult to reach users who do not already know about the organization. Therefore, many organizations have found it useful to also develop a presence on "Web 2.0" websites, such as Facebook, LinkedIn, and Twitter as well.

Wikipedia 

"Social media marketing refers to the process of gaining website traffic or attention through social media sites"
  

The Buyer Group

Social media is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. Lisa Buyer –

Mass Relevance

Social media is digital content and interaction that is created by and between people.  
Sam Decker


This are some good and easy to understand  definition of social media marketing.

Hardik kadia 

GlobElectra